According to a report recently issued, internet advertising and Web access will dominate revenue growth in the entertainment and media sector over the next four years.
Use of social media channels to find your leads and engage with them will help companies define their needs and challenges of the public, and thus to identify areas where you can bring value and solutions.
For small businesses, the digital space can be overwhelming. But small businesses also leads the way in moving online.
The more active you are on social media, you will become more visible on Google and other search engines for your defined category. Twitter is for networking and Facebook is where your customers are. You must be on two places. Twitter allows you to boost and promote your business especially to your customers who happen to be on both platforms.
Twellow is a great resource to find your audience on Twitter. Use keywords and geography (where applicable) to define your public profile. Twellow will scrape Twitter User profiles and give you a list of recommended “follows” to start your watchlist.
LinkedIn is growing up as another place to draw customers. Take advantage of niche groups that form on LinkedIn and be active in these discussions. The more you show your expertise, the more business opportunities present themselves. You can use LinkedIn Company Pages to provide updates and follow the other partners and potential customers.
Blogging is important. Publish information about your product or about your class a few times a week at least. Become an expert and build your own brand credibility. In addition, leverage your network for advertising exchanges. Post ad links on your blog network sites to link to yours, and vice versa. This will help drive traffic to your blog.
Visibli is a toolbar that frames the content you share on your Facebook or Twitter messages. The Visibli toolbar can contain your avatar and links to your blog, Facebook, Twitter, and website. When an individual clicks on the link you shared on Twitter, they will be taken directly to the content with your toolbar that sits above it. What a great way to build more visibility to your website and social properties.
Also do not forget to make your website accessible for mobile devices. More and more people use the Internet on mobile devices such as smartphones and tablets. Thus, consider the integration of mobile marketing strategies. Think if a podcast can work for your business, or perhaps SMS campaigns, webinars, or an application might work.