You are not just the only product in the planet to offer the benefit you offer to your target clients. There are a hundred and sometimes even thousands all over the world that is the same kind of product as you have. This makes it kind of challenging, if not really difficult to market your product or service. The question now is how you can make yours get the most attention from your target market?
Advertising helps. So does having a brand. But everybody is also advertising their own particular brand. You have to stand out in order for your business to grow exponentially in your chosen industry. You can choose to use poster printing and work with the most reputable poster printing company, but so does everybody else. There’s really something to be said about being different that you catch everybody’s attention.
So how do you do it? How do you compel your target clients to see and read what you have to say, and make them an avid consumer not just a prospect forever?
A few tricks have been tried and tested by many marketers and have proven to be successful in this department.
1. Draw your target clients’ attention by doing something completely out-of-the-ordinary.
Do you want to be one of the most talked about brands in your industry? What you can do is to improve on the way you market so you’ll be controversial in a way. Make them see you. Shrink your name. Change your slogan. The key is to change what you have so you will astonish or even shock your prospects to the new you. Controversial ideas do work. And it’s high time to use it if your marketing strategy is in the rut for a long time now.
2. Show your concern. Have your product embody it.
It’s not how you market your product that gets your target clients to see you. What matters is that your marketing tools, whether it is poster printing or door hangers, can highlight your concern and show your target clients how they can greatly benefit from your offer. Remember that what your customers would be looking for are the benefits – what’s in it for them? If you can touch the emotional side of your prospects with your message, you’ll also be able to generate customers who would be hopeful each time they purchase your product.
3. Show them what they failed to recognize.
Dial had it when they ran a commercial where the dog was drinking water from the toilet bowl and then proceeded to lick his owner when he arrived home. The slogan said, “You are not as clean as you think.” Everybody who saw it was jolted to consciousness that indeed they were not as hygienic as they seem. Sales increased tremendously for Dial.
This is precisely what marketing strategies should have if you want to be a stand out. Shock your customers into seeing what they fail to recognize. You’ll surely increase your visibility and eventually your sales if you can give them something that would jolt them and make them sit up.
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